Communicative management in Venezuela. From traditional approaches to alternative communication

Abstract

The topic of communications is usually associated with the media and the information provided from them, leaving aside the political, economic and cultural role they play to achieve advancement and progress within society. Understood in this way, communications have broad functions within the social fabric, since they promote the connection between individuals, shorten distances and facilitate the development of the State and public and private organizations. However, it has not been a linear process, but one of appropriation of different forms of communication that, together with information, has acquired various functions, such as persuading, making known, pointing out, among others. By virtue of the above, the research aims to analyze the transition from traditional media in Venezuela to alternative communication, initiated from the guidelines of the constitutional text of the Bolivarian Republic of Venezuela of 1999. To achieve this goal, the article focuses special attention on the following aspects: 1. The conceptual references of communication and information. 2. The historical journey of communications in Venezuela. 3. The legal foundations initiated from the revolutionary processes in the nation. The method used is documentary exploration. It is concluded that communication alternatives are characterized by credibility, social relevance, leadership and their effective link with leading and participatory democracy.